Once selected, the events you wish to track will add up to your dashboard, with the metrics of your choice presented. This can be done either by adding code annotations or using a visual selector. MixPanel requires you to define the actions you wish to track and focus on. MixPanel’s main features are funnels, A/B testing of different variations of your mobile app and tracking their results, tracking individual users by their sessions and viewing trends of selected events, among others. For events you’ve added to MixPanel, you’ll be able to see count, trends, which users used them and in which order. MixPanel helps you track actions that users are performing on your site or mobile app (both Android and iOS). Mixpanel’s main goal is to track events on your website, product or mobile app. These tools will help you track events, conversions, and your users’ behavior. Make sure to choose the right set of tools that will help you understand your data and use it to boost your marketing results. In this post, we will review a variety of marketing tools with different goals, features, strengths, and weaknesses. Choosing the right marketing analytics tools, measuring your data correctly and optimizing your marketing efforts by it, will make the difference between failing to reach your marketing goals and completely crushing them. Taking data-driven decisions is the key to successful marketing.
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